If there is something newspapers have learned in today’s digital age is that they can rise up to the challenge and work towards a better future. Newspapers are ready to establish priorities, dispel myths and tell the truth in order to reinforce their positions as strong media outlets. Pioneer Newspapers is a great example of [...]
Email marketing is one of the most cost efficient and effective forms of marketing. According to The Herald-Mail, in 2010 there were about 1.88 billion email users worldwide. These users sent 107 trillion emails, with an average of 294 billion emails sent every day. The magnitude of the importance of email is even more apparent [...]
Perception is everything. We are defined by what we do, and how we are seen affects our opportunities. Do you think newspapers should change their public perception? The Birmingham News has launched an aggressive marketing campaign to fight against what they say are inaccurate public perceptions of the newspaper industry. “For too long, we have allowed [...]
On May 22, 2011 an EF-5 tornado swept the City of Joplin, MO., causing the deaths of many and destroying all structures in its path devastating an entire community and causing $3 billion in damage. A local newspaper, The Joplin Globe, would undergo many unprecedented challenges ahead, but valuable lessons would also be learned. The [...]
The share of digital newspaper advertising is free-falling from 16.2 percent in 2005 to a prognosticated 7.9 percent in 2014. Despite those bleak predictions by Nat Ives, newspapers reach more than a third of web users in today’s online world. That is great news for the industry as well as for the advertisers. It is [...]